B2B Marketing Manager, Benefits Administration in 5675 Gibraltar Drive, Pleasanton, CA 94588 at WORKTERRA LLC

Date Posted: 10/27/2020

Job Snapshot

Job Description




Position Summary

Do you want to be part of a team focused on transforming an entire industry?  The B2B Marketing Manager will drive the execution of best-in-class integrated marketing programs and product positioning in support of the company’s go-to-market strategy. 


Workterra is a trusted leader in the benefits administration space and we are looking for an experienced B2B marketer to be a part of a transformative business. This individual will be responsible for helping build and deliver programs that drive revenue growth and retention, partnering closely with sales, product, operations and other cross-functional teams to achieve goals. Attention to detail and an eye for innovation and quality. Understand and translate technical competencies into marketing materials.



  • Develop campaigns and sales enablement materials that position company value prop to the market
  • Develop and execute B2B marketing plans that may include digital, email campaigns, participation in industry conferences and events, webinars, and website updates
  • Partner closely with sales, sales strategy, client advocacy and communications to design and deliver integrated marketing programs
  • Measure results utilizing test-and learn strategies, as well as market research and analysis, to drive strategic decision making
  • Identify trends impacting customers and shaping the industry; create communications strategies to demonstrate our market leadership
  • Develop a deep understanding of the B2B target audience’s unique perspective and needs in terms of marketing; advocate for customer/prospect perspective representation in B2B content development and selling/pitching strategies across the organization
  • Support the creation of differentiated value messaging for Workterra products and pull through proof points to use in campaigns & enablement.
  • Manage internal communication to sales, product, implementation and support teams when product updates or changes occur on supported products.
  • Assist in monthly go-to-market release efforts and in building product marketing materials for new product launches, including data sheets, web page copy/content, PowerPoint slides and sales materials

Job Requirements:

Required Knowledge and Skills

  • Experience leveraging marketing automation platforms and salesforce to drive results
  • Demonstrated experience in the development and execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
  • Proven expertise in digital, lead/demand gen, product/solutions and account based marketing methodologies
  • Strong analytical, problem-solving and critical thinking skills – with proven ability to be both strategic and tactical, both leader and doer
  • Strong relationship-building skills; consistently collaborates cross-functionally amongst different business units within the organization, bridging gaps and silos to ensure continuity and scale across initiatives
  • Proficient in all modes of communication: written, verbal and formal presentation, with the ability to effectively tell the story – turning complex data into valuable insights, communicating recommendations, influencing various audiences to take action and measuring impact/ROI
  • Exceptional organizational, time management and project management skills; comfortable handling and coordinating multiple, simultaneous projects under deadline pressure while executing complex strategic and operational initiatives in a quality manner
  • High energy, autonomous self-starter who is focused, versatile, and creative

Preferred Knowledge and Skills:

  • Experience in Benefits Administration or Human Resources


Bachelor’s Degree Required

Minimum Years of Experience:

4+ years of experience in B2B marketing

Physical Demands:

  • Frequent phone and computer use
  • Creating written communications
  • Able to sit/stand at a desk
  • Able to bend, sit, stand, lift boxes or equipment (between 0-15 lbs)



Benefits-We’re All About You! 

When you're focused on the goal, not the path – you can be more flexible, and that translates into more productive and satisfied employees. From flexible hours to volunteering during work hours to diverse education opportunities, CareerBuilder is committed to helping employees strike a balance. 

Here are just some benefits we offer:

  • Training that positions you to hit the ground running with ongoing learning and development courses; we never stop investing in our people.
  • Comprehensive Medical, Dental & Vision Programs
  • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA
  • Global Wellness initiatives to promote financial, mental and physical health and well-being
  • 401(k) Program with a two year vesting schedule, discretionary match, and an opportunity to make Pretax and Roth contributions

CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.


TSR ID: 001970


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