B2B Marketing Manager in Remote US at CareerBuilder

Date Posted: 9/14/2021

Job Snapshot

Job Description

The B2B Marketing Manager will be part of executing best-in-class digital marketing campaigns for CareerBuilder to support the company’s go-to-market strategy. You will be responsible for building and executing campaigns that generate interest, produce leads, drive engagement and demand to support CareerBuilder’s pipeline, bookings, and revenue goals. 

 

The B2B Marketing Manager will partner closely with sales, product, operations, and other cross-functional teams to achieve goals. The candidate will develop and execute integrated programs, including Account-Based Marketing (ABM), lifecycle and nurture programs, that support our business goals across new customer acquisition as well as current customer base retention and expansion. You are someone who can turn customer insights into innovative campaign strategies and messaging that drive measurable results. 

 

The ideal candidate will be a creative thinker and possess 5+ years of marketing experience.

 

Essential Responsibilities:

  • Participate in the cross-functional collaboration of various teams to build and execute B2B campaigns
  • Develop and execute B2B marketing plans that may include digital, email campaigns, participation in industry conferences and events, webinars, and website updates
  • Partner closely with sales, sales strategy, client advocacy, and communications to design and deliver integrated marketing programs
  • Collaborate with product marketing to leverage product & services positioning/messaging and target persona data in order to develop innovative & effective integrated programs & tactics that drive business results
  • Develop campaigns and sales enablement materials that position company value prop to the market
  • Measure results utilizing test-and-learn strategies, as well as market research and analysis, to drive strategic decision making
  • Identify trends impacting customers and shaping the industry; create communications strategies to demonstrate our market leadership
  • Develop a deep understanding of the B2B target audience’s unique perspective and needs in terms of marketing; advocate for customer/prospect perspective representation in B2B content development and selling/pitching strategies across the organization

Job Requirements:

  • Bachelor’s Degree in marketing, business, or related discipline
  • 3+ years experience in B2B marketing in a technology/software or SaaS company 
  • Experience with Pardot, Marketo, HubSpot, or other marketing automation platforms 
  • Proficient in Salesforce.com 
  • Demonstrated experience in the development and execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring performance
  • Proven expertise in digital, lead/demandgen,  product/solutions, and account-based marketing methodologies
  • Strong analytical, problem-solving, and critical thinking skills – with proven ability to be both strategic and tactical, both leader and doer
  • Strong relationship-building skills; consistently collaborate cross-functionally amongst different business units within the organization, bridging gaps and silos to ensure continuity and scale across initiatives
  • Proficient in all modes of communication: written, verbal and formal presentation, with the ability to effectively “net it out” and tell the story – turning complex data into valuable insights, communicating recommendations, influencing various audiences to take action, and measuring impact/ROI
  • Exceptional organizational, time management, and project management skills; comfortable handling and coordinating multiple, simultaneous projects under deadline pressure while executing complex strategic and operational initiatives in a quality manner
  • High energy, autonomous self-starter who is focused, versatile, a team player, and consistently demonstrates operational process automation and improvement
  • Excellent written and verbal communication skills - both phone and email

 

Supervisory Responsibilities:

No

 

Education:

Bachelor's Degree

 

Minimum Years of Experience:

3+ years

 

 

Physical Demands:

  • Frequent phone and computer use
  • Creating written communications
  • Able to sit/stand at a desk
  • Able to bend, sit, stand, lift boxes or equipment (between 0-15 lbs)
  • Able to travel occasionally both domestically and internationally

CareerBuilder employees are currently remote. We do have offices based in Chicago and Atlanta. When it is safe to return to the office, you will have the ability to continue to be remote or utilize the Chicago or Atlanta offices as determined by your manager. 

Benefits and Perks

Connecting people with meaningful work is one of the most important things anyone can do – which means we need to support the employees who make that possible. CareerBuilder’s team enjoys a host of perks and benefits, including: 

  • Comprehensive Medical, Dental & Vision, Life & Disability Programs
  • Option to enroll in supplemental Life, AD&D, Accident, Critical Illness, Home & Auto, Transit and Legal Programs
  • Parental support including paid maternity and parental leave, Milk Stork, Healthy Pregnancy Program and Fertility Support Services
  • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA
  • Wellness Support & Initiatives
    • Employee Assistance Program with free counseling sessions
    • Wellness/Tobacco Free credits towards medical premiums
    • On-site meditation rooms
  • 401(k) Program with a two year vesting schedule, discretionary match, and an opportunity to make Pretax and Roth contributions. Financial educational webinars and individual retirement planning advising available.

CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

 

TSR ID: 002269

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