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Head of Client Solutions Marketing in Chicago, IL at CareerBuilder

Date Posted: 11/28/2018

Job Snapshot

Job Description

US - CareerBuilder

 

 

Job Summary

The Director of Client Solutions Marketing owns the vision, strategy, and approach to Client Solutions for their respective verticals that they support; and ensures alignment with the greater CareerBuilder strategy for all verticals.  You are a product and client expert capable of driving a successful go-to-market strategy across all product categories.

 

You will be responsible for the outbound marketing activities for CareerBuilder B2B Solutions. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Director of Client Solutions you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

 

Major Responsibilities/Activities

 

Strategic Responsibilities:

  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your vertical in partnership with the Integrated Marketing Campaigns leads
  • Product Positioning - develop product positioning and messaging that differentiates our solutions in the market
  • Sales enablement – communicate the value proposition of the solutions to the sales team and develop the sales tools that support the selling process of our solutions
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
  • Market segmentation – classify and prioritize markets to pursue within your vertical
  • Subject matter expertise – provide assistance as detailed expert on the products & services CB offers

Tactical Responsibilities:

  • Marketing Communications – Write marketing communications for new features/changes/issues in portal – to internal stakeholders, and customers – manage asset creation and distribution
  • Case studies & ROI Studies – develop customer testimonials about the benefits of solution usage & impact from before and after in partnership with Success, Sales, & Customer Advocacy Specialist
  • Buyer Personas – Analyze and outline key customer types that organizations most appropriate for products/services
  • Go-to-market strategy – plan and coordinate all activities for a well-defined market segmentation program
  • Lead generation – support the Segment Marketing Managers on driving leads into the sales funnel
  • Tradeshows – conduct workshops, serve as panelist or speakers interacting with prospects at booth
  • PR – work with PR department and provide press worthy news about our solutions
  • Product Demos – work with creative teams to produce short, benefit-oriented demos that speak to high level benefits of our solutions
  • Sales assets – identify needs of the salesforce and clients in terms of tools and assets; work with creative teams to execute on the most targeted solutions
  • Win/loss analysis – Partner with Success teams to conduct customer interviews to uncover key reasons behind win/losses

Job Requirements:

Job Requirements -

  • 5+ years of B2B Marketing, Direct Sales, & or Solution Architect experience required
  • 5+ years of experience owning direct product expert responsibilities, with at least 3 years experience in a field facing role (internal & customer)
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Demonstrated success in understanding objectives and challenges to deliver relevant strategies (from initial concept to deliverable)
  • Excellent verbal and written communication skills required with demonstrated proficiency in business writing and marketing communications
  • Experience creating messaging frameworks that are widely adopted in the organization
  • Past experience partnering with other departments (Sales, Operations, Product Development, Technology) to align goals is critical
  • Must approach daily challenges with a positive outlook and be approachable to others both internally and externally to the organization


 

When we talk about career paths at CareerBuilder, we’re talking about what you want to do with your skills, passion and curiosity. We know that careers are not one-size-fits-all, so it’s up to you to decide where you see yourself going—and you have the freedom to start that conversation.

When you're focused on the goal, not the path – you can be more flexible, and that translates into more productive and satisfied employees. From flexible hours to volunteering during work hours to diverse education opportunities, CareerBuilder is committed to helping employees strike a balance. 

Here are just some benefits we offer:

  • Training that positions you to hit the ground running with ongoing learning and development courses; we never stop investing in our people.
  • Comprehensive Medical, Dental & Vision Programs
  • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA
  • Global Wellness initiatives to promote financial, mental and physical health and well-being
  • 401(k) Program with a two year vesting schedule, discretionary match, and an opportunity to make Pretax and Roth contributions

CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

 

TSR ID: 001106