Marketing Campaign Manager in Chicago, IL at CareerBuilder

Date Posted: 11/8/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    3 - 5 years
  • Date Posted:
    11/8/2018

Job Description

US - CareerBuilder

 

 

JOB DESCRIPTION 

 

As the Integrated Programs Manager, you will report directly to Director of Integrated Programs. 

 

You will be part of executing a best-in-class integrated programs practice at CareerBuilder. You will be responsible helping build and execute programs that drive interest, engagement and demand to support the CareerBuilder pipeline, bookings and revenue goals. 

 

You will work directly with the marketing team, the Field Sales team and marketing team channel experts to develop and execute integrated programs, including Account-Based Marketing (ABM) and nurture programs, that support our business goals across new customer acquisition as well as current customer base expansion. You will work closely with the Customer Solutions Marketing team to turn customer insights into innovative campaign strategies and messaging that drives measurable results. 

 

The ideal candidate will be a creative thinker and possess expertise in integrated marketing programs execution in enterprise software, preferably in SaaS. 

 

Responsibilities 

 

  • Participate in the cross-functional collaboration of various teams to execute B2B campaigns.
  • Develop and execute B2B marketing plans that may include digital, email campaigns, participation in industry conferences and events, webinars, and website updates.
  • Partner closely with Field Marketing, Events and Digital Marketing experts, as well as the Creative Services team to design and execute integrated marketing programs.
  • Work with Customer Solutions Marketing to leverage product & services positioning/messaging, as well as target persona data to develop innovative and effective integrated programs and tactics drive business results.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Identify trends impacting our customers and shaping our industry and creating communications strategies to demonstrate our leadership.

Job Requirements:

Skills and Experience 

  

  • Bachelor s degree in marketing, business or related discipline required; MBA preferred
  • 2+ years experiencein B2B technology communications, with a depth of experience in enterprise SaaS. 
  • Demonstrated experience in the development and execution of Integrated Marketing campaigns, preferably in enterprise SaaS.
  • Experience with Salesforce to nurture, track and report on lead conversions
  • Must be very comfortable with continuously changing opportunities and priorities
  • Email, database, and digital marketing experience.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to work in a team-oriented, fast-paced and dynamic environment.
  • Confident, positive and energetic marketing professional that wants to be part of a growth organization.

 

 


 

 

Benefits-We’re All About You! 

When you're focused on the goal, not the path – you can be more flexible, and that translates into more productive and satisfied employees. From flexible hours to volunteering during work hours to diverse education opportunities, CareerBuilder is committed to helping employees strike a balance. 

Here are just some benefits we offer:

  • Training that positions you to hit the ground running with ongoing learning and development courses; we never stop investing in our people.
  • Comprehensive Medical, Dental & Vision Programs
  • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA!   
  • Global Wellness initiatives to promote financial, mental and physical health and well-being
  • 401(k) Program with a two year vesting schedule, discretionary match, and an opportunity to make Pretax and Roth contributions

CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

 

TSR ID: 001080